Rebuilding packaging workflows with AI
Designed to Win: AI and the Future of Packaging with Sriram Upadhyayula.
Designed to Win: AI and the Future of Packaging with Sriram Upadhyayula.
Scaling artwork delivery without increasing operational complexity
Princes Group manages a high volume of packaging artwork across multiple brands and SKUs, requiring coordination across parallel projects, multiple approval stages, and tight delivery timelines.
As artwork demand increased, the organisation needed a more efficient and scalable way to manage projects, approvals, and timelines, without adding headcount or compromising control.
Replacing a discontinued workflow system while maintaining operational continuity.
Artwork operations at Princes were managed through a combination of disconnected tools and manual tracking, primarily Excel. This created duplicated work, inconsistent project oversight, and limited transparency across teams and stages. As volume and complexity grew, V1–FTP timelines extended, late-stage changes increased, and overall capacity became constrained. Scaling output within this setup would have required additional operational resources, limiting the team’s ability to absorb further demand.
A single, standardised system for artwork operations
Princes implemented WAVE by 5Flow as the central system for managing artwork delivery. Projects, stages, files, and approvals were consolidated into one standardised workflow, replacing fragmented tools and manual coordination.
This provided end-to-end visibility across artwork projects, reduced duplication, and embedded a consistent operating model for planning, execution, and approval as volumes increased.

Higher throughput with better control and delivery performance
Princes Foods UK increased artwork capacity by 50% while improving speed, control, and approval quality, without adding operational complexity. The new operating model enabled teams to handle more artwork in parallel, reduce rework, and meet performance targets with greater confidence.
• Fewer late-stage revisions
• +50% artwork capacity
• Faster V1–FTP delivery
• Less manual duplication
Ensuring operational continuity through a rapid transition to a future-proof workflow platform.
Trolli required a reliable workflow management platform to ensure continuity and long-term stability after its previous solution was discontinued. Maintaining ongoing operations while transitioning to a modern, scalable system was a key priority.
5Flow supported Trolli with the implementation of a customized workflow environment, enabling a smooth transition into a future-ready platform without disrupting existing processes.
Replacing a discontinued workflow system while maintaining operational continuity.
Trolli needed to transition away from an existing workflow portal that was no longer supported. The priority was to ensure continuity of ongoing processes while moving to a reliable and future-ready platform, without disrupting daily operations.
Implementation of a customized workflow environment tailored to existing processes.
Flow implemented a customized WAVE environment designed to integrate Trolli’s existing workflows into a stable, production-ready system. The solution enabled a seamless transition into the WAVE 3 live environment while preserving established processes and operational structures.
A stable, scalable workflow platform supporting long-term operational reliability.
Trolli continues to operate without disruption on a modern workflow platform that supports efficient process management and provides a reliable foundation for future growth. The new environment strengthens system stability and enables ongoing optimization of workflow operations.
Discover how to guarantee system availability, even in worst-case scenarios. Learn how to recover in under 24 hours and minimize data loss with dedicated geo-redundant infrastructure.
Most teams know something’s not working. This checklist helps you see exactly where and how much it’s actually costing you.

Everyone’s investing in better technology.
AI. Automation. New platforms.
The expectation: faster execution, shorter time-to-market. But in reality?
Progress often feels… incremental at best.
In his interview with Heller Search, our CTO Sriram Upadhyayula points to a shift many organizations underestimate:
Technology isn’t the main bottleneck anymore.
Execution is.
As highlighted in the interview, leadership alignment and operational clarity play a bigger role in speed than most teams expect.
Because even the best tech stack can’t compensate for:
This is where time-to-market quietly gets lost, not in systems, but in the spaces between them.
One of the key takeaways from the conversation: Adding tools doesn’t automatically increase speed. In many cases, it does the opposite.
More tools mean:
The companies that improve time-to-market don’t just invest in technology.
They invest in how work actually gets done.
That includes:
Because speed isn’t about doing more. It’s about removing what slows you down.
The takeaway from Sriram’s interview is clear: If execution isn’t aligned, technology won’t fix it.
At 5Flow, this is exactly where we focus. Connecting strategy, teams, and workflows so execution can actually flow. Or simply:
Less friction. More flow.
Scaling control across Europe
Operating in 21 European countries across 11 product categories, including licensed products, PXG Pharma manages a complex and highly regulated packaging environment. As the portfolio expanded, the organization required a structured and scalable approach to artwork approvals, ensuring consistency, transparency, and regulatory control across markets.
From fragmented systems to compliance risk
Artwork approvals spanned multiple countries, product types, and external partners. Processes were managed across disconnected systems and manual touchpoints, limiting visibility and increasing coordination effort.
In a regulated pharmaceutical landscape, fragmented workflows don’t just slow teams down, they introduce compliance risk. PXG Pharma needed a harmonized framework that would standardize approvals, reduce errors, and create a clear governance structure across Europe.
A centralized artwork management framework built on WAVE
PXG Pharma implemented a centralized artwork management platform to streamline the full packaging lifecycle, from content approval through prepress sign-off.
Three structured workflows were introduced and embedded into daily operations as standard operating processes. These workflows established:
The new framework significantly reduced manual coordination and created a unified, Europe-wide approach to artwork approvals.
Standardized processes delivering measurable impact
With harmonized standard operation proccess-based workflows in place, PXG Pharma achieved:
The impact of these standardized workflows has been so significant that PXG Pharma is now moving forward with the development of a dedicated validated workflow, designed to replicate and formalize the same efficiency, control, and compliance benefits within a fully validated framework.
By transforming fragmented processes into a centralized and standardized system, PXG Pharma has strengthened governance, improved packaging quality, and created a scalable foundation for compliant growth across Europe.
The demands on brands to bring products to market faster, more securely, and more consistently are growing rapidly—and this is exactly where 5Flow comes in. In an in-depth interview with Business Enquirer, our experts Martin Sliwa and Alex Monich provide deep insight into the technologies, principles, and visions for the future that make 5FLOW one of the leading orchestrators for packaging and content workflows.
The published Business Enquirer article shows how we simplify complex processes, remove friction from global operations, and set new standards for speed, compliance, and creative freedom with intelligent automation. At the same time, it highlights why our platform WAVE has become an indispensable digital backbone for some of the world’s most recognizable brands in their product development and content ecosystems.
With topics such as frictionless workflows, integrated compliance, assistive AI, and the vision of an intelligently connected supply chain, the interview highlights exactly what drives 5FLOW: empowering companies to make better decisions faster and taking their creative and operational teams to a whole new level.
Read the full interview in Business Enquirer magazine and discover how 5FLOW and WAVE are transforming global brands for the long term.
👉 Read the entire Business Enquirer article
👉 Get in touch with our team or book a demo today to discover how WAVE can transform your operations. From collaboration to compliance, from creation to delivery.